Online Basketball

New Era takes lid off new NFL caps (bizjournals)

New Era Cap Co. Inc.’s five-year National Football League rights deal does not
officially begin until April, but the Buffalo-based cap maker has its first
NFL-licensed products in more than a decade at U.S. retail this week. Pro Bowl
caps, priced at $28 for the 3930 model and $35 for the fitted 5950 cap, are
being sold this week at Lids, NFL.com, Football Fanatics and the company’s
website, NewEraCap.com. The caps also will be sold at the Pro Bowl, which is
being played Sunday in Honolulu. New Era and Nike replace adidas’ Reebok
subsidiary as NFL on-field licensees starting next season.

bizjournals

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